AMEN ATSUMMER PALACE, BEIJING

• Royal gardon of summer palace

BACKGROUND

• Royal gardon - summer palace
• First resort in china in 2008
• Qing-dynasty-inspired design
• Peking duck and imperial dishes

Value proposition
-Location
-Unique Design
-Dining Experience

Aim: To achieve an increase of 30% followers by enrich content and launch PR campaign from 1st March to 1st September

TARGET AUDIENCE

• 31-65
• Wealthy
• Eourpens & Americans
• Fan of Chinses tradition culture

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PUBLICITY STUNT