ON-PAGE SEO FACTORS by David Rosam

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Slide Notes

This presentation is based on my article at Writing For SEO http://bit.ly/1nA4CM9.

ON-PAGE SEO FACTORS

Published on Nov 18, 2015

Make your content more powerful with these on-page factors.

PRESENTATION OUTLINE

ON-PAGE FACTORS FOR SEO

SIX ESSENTIAL

This presentation is based on my article at Writing For SEO http://bit.ly/1nA4CM9.

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SUPREME CONTENT

1. WRITE

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Others are already aiming for great

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Content must be

Informed and informative
Grammatical, with real value
Plenty to digest
100% original

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TITLE TAGS

2. UNIQUE

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Don't have the same title tag on all of your pages

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Title tag must be

Relevant to your content
Contains a key phrase
Not your headline

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H1 AND H2 TAGS

3. USE

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Help your readers and search engines

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h1 and h2 tags

Grab attention
Draw readers in
Help structure content
Make piece easier to understand

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DESCRIPTION TAGS

4. INVOLVING

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Unique on each page

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Description tags

Are not a ranking factor
Can show in search results
Encourage clicks
Increase traffic

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ALT TEXT

4. HELPFUL

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Make the invisible visible

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Why use alt tags?

Google cannot see images
Add text Google can read
Images found in searches
Use key phrases to help SEO

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SCHEMA.ORG

6. USE

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Like meta tags 2.0. But more powerful

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schema.org

Present information in a standard way
Addresses, business descriptions, products
Local SEO
E-commerce sites

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CONTACT DAVID ROSAM

DAVID@WRITINGFORSEO.ORG | +44 (0)1273 906607

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David Rosam

Haiku Deck Pro User

www.writingforseo.org