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Slide Notes

DownloadGo Live

OfferBook

Published on Nov 19, 2015

How To Take OfferBook App to Top 10 in 3 months by Mobile Action

PRESENTATION OUTLINE

Offerbook

TOP 10 PROGRAM

Where is Offerbook Today

  • Top 62 Catalogue Category iOS
  • Daily Download Estimate 400
  • Retention Rate & CPI - TBD
  • Need to integrate Flurry
Photo by monkeyc.net

June Commitment

  • ASO - Update Schedule: June 18 2014
  • Goal to hit Top 30 in Catalogue or 1000 daily download
  • Product Iteration Presentation by June 25, 2012 
  • Focus 80% Organic Downloads & Retention Rate 10%+ 
  • Update Schedule to implement product June 30, 2014

July Commitment

  • 2nd Product Iteration July 20, 2014 
  • Examine Data for best Ad Network Plan
  • ASO Update Schedule: July 16, 2014
  • ASO/Ad network combo: July 28, 2014
  • Goal 2000 Daily Downloads w/paid ads

August Commitment

  • Goal  to hit 3000 daily downloads
  • Update Schedule with Ad network promotion 
  • 3rd product iteration August 15, 2014
  • Update August 30, 2014
  • Goal to reduce CPI to $1.58

Total Daily Download Goals

400 daily downloads first month
1000 daily downloads second month
2000 daily downloads third month
3000 daily downloads end of third month