1 of 8

Slide Notes

DownloadGo Live

NonProfits - 5 easy ways to drive visitors to your website

Published on Nov 21, 2015

Practical advice for non-profits on how to drive more traffic to their website. Based on presentations given by Anne Longmore, Director of Marketing of the Toronto Mendelssohn Choir

View Outline

MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

5 easy ways to drive visitors to your website

A practical guide for Non Profits
Photo by FredericRivollier
2.

Untitled Slide

  • Search Engine Optimization (SEO)
  • Google Ad Grant
  • Email Marketing
  • Print Materials
  • Referrals
3.

Simple SEO

  • Each page in your website needs unique content
  • Each page needs appropriate meta title and description
  • Think landing pages - people can arrive anywhere
  • Each page needs to make sense as a starting point
Photo by andyarthur
4.

Google Ad Grants

Visit http://google.ca/grants/ to find out if you are eligible to receive a Google Grant and how to apply.
Photo by theanthonyryan
5.

Email Marketing

  • Send out promotional emails that include website links
  • Email services (eg. Constant Contact) let you track your results
  • Gather email addresses at all of your events
  • Include an email sign-up on your website
  • If in Canada, be mindful of Canada's Anti-Spam Legislation
Photo by Shane Fullwood
6.

Include QR codes in your print materials

7.

Referral links to your website

  • Post your events on all free online listing services in your area
  • Ask partners to add links to your website on their own website
  • Include link to your website on your social media profiles
  • Include links to website pages in your social media posts
Photo by Matti Mattila
8.

Get more practical web and social media advice

Visit http://choirwebsitetips.weebly.com.

This site includes lots of practical advice, originally created to help choirs develop a strategic web and online presence. Content is relevant to many non-profits, particularly small performing arts organizations.

Developed by Anne Longmore, Director of Marketing, Toronto Mendelssohn Choir and presented at Podium 2014 (Choral Canada's Annual Conference) and Sing Ontario 2014 (Choir Ontario's annual conference).
Photo by bobzee666

Friend of Haiku Deck