Doc Soup

Data as a draw

• BillyPenn.com: Top 2 most-viewed items
• Texas Tribune: Majority of traffic

More data

• Wrangle it yourself
• Train your staff
• Use an adjunct

Doc Soup basic

• $40/town/week
• Table, chart of the week
• Monthly extra
• 10-day exclusive

Premium

• Municipal, school budget breakdowns
• Periodic custom features

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Across N.J.

• 15 independent weeklies
• 127 chain weeklies
• 40+ hyperlocals

Revenue

• Subscriptions
• Niche data (real estate)
• Consulting

Competing

• FindTheBest: National datasets, local viz
• Data Mashup LLC

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