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News Events

Published on Nov 20, 2015

Research and best practices for hosting news events


News Events

Josh Stearns, Dodge Foundation, @jcstearns
Photo by miss mass

Journalism has long brought us together through shared rituals – reading the morning paper, watching the evening news, etc – but as people find the news on more platforms, on their own schedules, those rituals have diminished in importance.

Photo by fototastisch

What hasn’t changed, however, is the potential role of local news organizations to build community around the news.

Photo by Gueоrgui

Making it Work

  • MinnPost made $160K
  • The Times-Free Press made "seven figures"
  • The Texas Tribune brought in $1.2 million
  • Atlantic Media makes 20% of their revenue
Photo by Great Beyond

Types of Events

  • Industry - GigaOm, Recode
  • Ideas - Atlantic, Texas Trib
  • Political - NJ Spotlight, TT
  • Social - WNYC, Geekwire, Politico
Photo by Documentally

Types of Events

  • Lifestyle - Times Free Press
  • Culture - Morristown, WBEZ
  • Gala/Awards - Technically, MinnPost
  • Education/Training - NYT, Brick City Live
Photo by Sarah Parrott


Find a Gap

Plan Early

Photo by srgpicker

Events Are Journalism

Photo by lloyd89

Multiple Revenue Streams

Photo by marsmet527

Be Transparent

Photo by thebarrowboy


  • If you build it will they come?
  • What is your online game plan?
  • Should you capture video/audio?
  • Start small or go big?
Photo by Leo Reynolds


Photo by andymangold

What is stopping you?

Photo by Dylan Luder