NETFLIX

MEDIA THEORIES

• ""The medium is the message"" (Marshall McLuhan)
• Representation (Stuart Hall)
• Language (Stuart Hall)
• 11272 years

Medium

• "medium-- that is, of any extension of ourselves -" (Marshal McLuhan)
• " A means by which something is communicated or expressed" (oxford dictionary)

mass Media

HISTORY

• 1997 (DVDs)
• 98.75 million (2017)
• 190 Countries (2017)

INTRODUCTION OF A NEW MEDIA

• Easy
• Fast
• Cheap
• Constant
• Custom
• Netflix and chill

representation

• The notion of something which depicts, and that which stands in for something else, both ideas are kind of brought together in the notion of representation.
• "So the representation is the way in which meaning is somehow given to the things which are depicted through the images [...]"

that absence means something and signifies as much as presence

"There is something radically wrong with the way black immigrants - West Indians, Asians, Africans-are handled by and presented on the mass media" (Stuart Hall, BBC, 1971)

NETFLIX ORIGINALS

• What is it?
• House of cards (2013)
• 13 resons why
• Club de cuervos
• 3%

NETFLIX ORIGINALS (International )

• Man to man
• The seven deadly sins
• Degrassi: the next class
• more...

ORANGE IS THE NEW BLACK

• 2013
• Plot
• Inspiration
• Most watched (RBC capital markets)

Popularity

CHARACTERS

• 64
• Piper Chapman
• Civilians (51)
• Inmates (64)
• Staff (32)

Reality

cliques

• Spanish Harlem (7)
• The suburbs (12)
• The ghetto (9)
• Other (2)

USE OF LANGUAGE

THE IMPORTANCE OF LANGUAGE

• "[...] Language is central to meaning and culture and has always been regarded as the key repository of cultural values and meaning" (Stuart Hall)

THE IMPORTANCE OF LANGUAGE

• "Language is one of the "media' through which thoughts, ideas and feelings are represented in a culture" (Stuart Hall)
• "To say that two people belong to the same culture is to say that they interpret the world in roughly the same way

THE IMPORTANCE OF LANGUAGE

• "So it is through culture and language [in this sense] that the production and circulation of meaning takes place" (Stuart Hall)

AAVE

• "We all in here because we took a wrong turn going to church!" — Poussey Washington
• "They so bad, they cows had to die!" — Cindy Hayes

SPANGLISH

• "I'm an Abuela now" Aleida Diaz, Season 3 episode 13
• Cursing
• "How's the Jeff" Season 4 episode 13

Other Languages

• Russian (Red)
• German (Washington)
• Chinese (Mei)

EDUCATION AND LANGUAGE

• "Oh, my god, Larry. By the time I get out, there'll have been like three new generations of iPhone." — Piper Chapman
• "I don't know about ya'll, but I'm really starting to feel like you're trying to assassinate my character." — Tiffany Doggett

NICK NAMES

• Chapman
• Red
• Taystee
• Flaca
• Pornstash
• Inmate

The importance of language in OiTNB

• Characterization
• Context
• Relationships
• Humor

Conclusion

• Netflix
• OITNB
• Language in mass media
• Mass media
• Culture and representation

MLA

• Netflix." Centro De Ayuda. Netflix, n.d. Web. 04 May 2017.
• Hall, Stuart. "Introduction." Introduction. Representation: Cultural Representations and Signifying Practices. Milton Keynes: Los Angeles, Calif., 2013. N. pag. Print.

MLA

• Marshal McLuhan- Digital Prophecy. Perf. Alex Chow. Marshal McLuhan- Digital Prophecy. Al Jazeera English’s Media, 2 Mar. 2017. Web. 4 May 2017.
• Hall, Stuart. "Representation and the Media." Representation and the Media. University of Massachusetts Amherst, Amherst. Lecture.