NACE - Social Media for Sacramento Convention Execs

Confused about what social media platform works best for Your business? Unsure about whether social media is worth the time? Get on the Map presentation for Sacramento area small business.

PRESENTATION OUTLINE

making social media work for you

#getonthemap #sacramento
Photo by sickmonk

Why social media?

one in every three

on social media today
Photo by enelem

time vs. money

facebook

backyard barbecue
Photo by Sage Kitamorn

facebook

  • Only people who love you will share
  • Look at who's sharing your stuff now - treat em good
  • Who should you "court"
  • Share with PUBLIC
Photo by Sage Kitamorn

twitter

cocktail party
Photo by Gaz Errant

twitter

  • Don't be a wallflower
  • Mix & Mingle
  • The power of Twitter is in the Re-Tweet
Photo by Gaz Errant

linkedin

trade show

linkedin

  • Professional Headshot
  • Meaningful description
  • Update regularly with good content

pinterest

magazine
Photo by inky

pinterest

  • New feed demands quality
  • Use your Key Words
  • Real Descriptions
Photo by inky

instagram

postcard

instagram

  • Photos must be FAB!
  • Write a readable detailed caption
  • Get discovered with hashtags

YELP

Report Card

YELP

  • Try & Get "Extra Credit"
  • Use posters, menu to encourage check-ins
  • Be sure to post lots of great photos
  • Yelp as a search engine

Youtube

Your Own TV Station
Photo by RussellReno

Youtube

  • Don't rely on just one video
  • Many short vids better than one long
  • Quality is Affordable
Photo by RussellReno

Hashtags

Photo by bookfinch

Hashtags

  • Big Increase in Visibility
  • Piggyback Trends for Discovery
  • Use to build community
Photo by bookfinch

Web Advertising

Photo by Carly & Art

Google

Photo by Thomas Hawk

Google

  • Best for Generic Service
  • Example - Banquet Room, Chair Rental
Photo by Thomas Hawk

Facebook Ads

Photo by PeterThoeny

Facebook Ads

  • Facebook filters ads just like they do organic posts
  • Every day 11 to 12 million active ads on Facebook
  • Make sure your target audience is right
  • Each user shown approx 10 ads/day
Photo by PeterThoeny

Twitter Ads

Photo by RE-CUT

Twitter Ads

  • Steal your competitors audience
  • Target followers of the power users
  • Geographic target is big like Sacrameto/Stockton/Modesto
Photo by RE-CUT

LinkedIn Ads

  • It's an Online Convention
  • Reach people by job title, seniority, company
Photo by Will Folsom

is your website ready?

Photo by Tojosan

personalize

Don't be generic
Photo by Ian E. Abbott

great photos

Ditch the boring stock photos
Photo by VinothChandar

Rectangles, Squares & Rounds

Each platform has its own graphic requirements
Photo by mrsdkrebs

Make Multiple Versions

  • Make sure logo & photos work in different sizes
  • Twitter Icon - Round
  • Pinterest Photos Verticle
  • Instagram Square
Photo by mrsdkrebs

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