NACE - Social Media for Sacramento Convention Execs
Confused about what social media platform works best for Your business? Unsure about whether social media is worth the time? Get on the Map presentation for Sacramento area small business.
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
Why social media?
Photo by Valerie Everett
time vs. money
Photo by Julian Partridge
- Only people who love you will share
- Look at who's sharing your stuff now - treat em good
- Who should you "court"
- Share with PUBLIC
Photo by Sage Kitamorn
- Professional Headshot
- Meaningful description
- Update regularly with good content
Photo by Rochelle, just rochelle
- Photos must be FAB!
- Write a readable detailed caption
- Get discovered with hashtags
Photo by shoplifter_too
YELP
- Try & Get "Extra Credit"
- Use posters, menu to encourage check-ins
- Be sure to post lots of great photos
- Yelp as a search engine
Photo by Larry He's So Fine
Youtube
- Don't rely on just one video
- Many short vids better than one long
- Quality is Affordable
Photo by RussellReno
Hashtags
- Big Increase in Visibility
- Piggyback Trends for Discovery
- Use to build community
Photo by bookfinch
Web Advertising
Photo by Carly & Art
Photo by Thomas Hawk
Facebook Ads
Photo by PeterThoeny
Facebook Ads
- Facebook filters ads just like they do organic posts
- Every day 11 to 12 million active ads on Facebook
- Make sure your target audience is right
- Each user shown approx 10 ads/day
Photo by PeterThoeny
Twitter Ads
- Steal your competitors audience
- Target followers of the power users
- Geographic target is big like Sacrameto/Stockton/Modesto
Photo by RE-CUT
LinkedIn Ads
- It's an Online Convention
- Reach people by job title, seniority, company
Photo by Will Folsom
Make Multiple Versions
- Make sure logo & photos work in different sizes
- Twitter Icon - Round
- Pinterest Photos Verticle
- Instagram Square
Photo by mrsdkrebs
