WE ARE A VALUE BASED COMPANY

Questions for Discussion

COMPETITIVE LINES

• Is our brand loyalty hurting us?
• Are there product groups that we need to find a cheaper option?

FOLLOW UP

• Follow up is important, but is our current method working?
• Would a targeted strategy work better, as opposed to a shotgun approach?

LIGHTING ONLY?

• Why did JRC shift away from commodity lines in order to commit solely to lighting?
• Should we consider picking up commodity lines to add profit to the company?
• Using our existing relationships, are there other products we could be selling?