Music Festivals

Background

• Festivals have exploded in the past 5 years
• Over 800 festivals in the U.S.
• Millennials (ages 18-34) are the main attendees; 32 million attended in 2014
• Cities, companies, sponsors, etc. have benefitted from the fame of festivals
• Festivals have given rise to new companies

Importance

• Many view festivals as dangerous and negative
• Can benefit companies who are considering collaborating with festivals

Targets

• Millennials
• Decision makers of various established and start-up companies

Digital Media

• Images
• Infograph