Multiple Twitter Accounts
Published on Nov 24, 2015
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MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
what business challenge are you trying to overcome?
Ask yourself this question: if you can't answer it, you don't need more than one account.
Photo by shawncampbell
tool considerations
- what kind of information do you want to share?
- how will the accounts interact?
- is there is enough driving force to keep them up-to-date with fast response rates.
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• All twitter accounts require a unique email address: So information will only go to one at a time
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Photo by shawncampbell
business considerations
- How will each account differ? How will users understand your strategy?
- How will the content differ?
- Are team members proficient at tweeting, retweeting, hashtags, lists, direct messages?
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• All twitter accounts require a unique email address: So information will only go to one at a time
•
Photo by shawncampbell
who's doing multiple accounts well:
- you need to Tweet in multiple languages
- you use Twitter for customer service and want to keep complaints off the main page
- your products are radically different and so is the content around them.
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• All twitter accounts require a unique email address: So information will only go to one at a time
•
Photo by shawncampbell
can alternate options work just as well?
- Group Twitter
- one newsroom account
- set up one account and segment by leveraging Twitter Lists or tools like Paper.li.
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• All twitter accounts require a unique email address: So information will only go to one at a time
•
Photo by shawncampbell
