Multimodality Reading Response

MODES

Modes can work together:

• Transmodal Effect: Reaches across modes
• Intermodal Effect: Links between modes
• Intramodal Effect: Cohere to make meaning

"Children use certain modes & resources to reshape their knowledge in powerful, deliberate & indeed, informed ways."

"Modes shift all the time"

From the term, "translation"...

• Transduction- Involves modes shifting as
• they cross texts.
• Transformation- Change happens when the 
• same mode jumps to another text.

Areas of DESIGN

"Although modes in isolation create meaning, combining modes can offer more options for conveying messages to larger audiences."

6 Areas of Design:

• Linguistic
• Visual
• Audio

4. Guestural
5. Spatial
6. MULTIMODAL

All of this information was new to me. I especially enjoyed the 6 lessons that the author learned...

Some of my favorite lessons from the author:

• Preferred modes of production come from memories.
• Multimodality requires collaboration .
• Storytelling produces quality work.
• "There is no such thing as original material."