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MODERN ATHLETES 3.0

Published on Nov 20, 2015

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PRESENTATION OUTLINE

MODERN ATHLETES 3.0

HOW TO BE DIFFERENT AND SUCCESSFUL

It is not 1930s

You need to communicate 

SPONSORS ARE WATCHING

 If it is not you it will be your competitor
Photo by laverrue

"Only Leo Messi can afford to ignore
social networks"
Thomas van Schaik
Global Brand Director, adidas

How can communication help you?

  • Better public image
  • Better reputation among sponsors
  • Your own voice
  • You are much more than a pro athlete
Photo by John-Morgan

Where to communicate?

Individual approach and strategy

"I don't have time for that"

You won't lose any time, that's why Overtime is here

"I can do it on my own"

Would you let an amateur solve your injury?

EVERYONE IS WATCHING

Let us take care of communication
Photo by Jez Page

Amare Stoudemire

Calling one of his followers a "fag" 

Tony Hawk

Published a photo skating with his daughter without helmets

Ryan Babel

Published a photo of the referee in ManUtd shirt (L'pool lost)

"This is only for top paid ones"

Gabby Douglas (London 2012) - 576.000 followers!
Photo by Werner Kunz

1. It is 2014
2. Sponsors & fans
3. You are a brand

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