MobStyles

Problem

• Consumer businesses spend significant income and resources to market their brand by producing advertising, optimizing search presence, and continually authoring content to increase their following across social platforms
• Visibility on the internet can be systematically increased but translates poorly to immediate sales and lasting enthusiasm for a brand
• Offline marketing is de-emphasized, and companies invest themselves so much in interactions between peer consumers rotely influencing each other online that there are very few interpersonal interactions that allow a person representing a brand to directly inspire another person to enjoy that brand

Solution

• A company of professional performing artists who:

Design live performances that are directly inspired by a company's brand and new product campaign

and showcased by professional dancers, singers, and actors spontaneously in the highest traffic locations in America's largest city

Allowing brands to:

• Save money
• Establish a genuine, intimate connection with their customers and fans that is associated with their offline retail location and product website, and tied to Snapchat to Instagram to YouTube to Facebook to Twitter
• Increase product sales and multiply brand affinity

Market Validation

• Consumer brands spend 1-10% of their gross sales on advertising
• 1/4 of brands have less than 1% conversion rate for combined internet marketing. The median conversion to sale for all brands is 2.35%.
• Fortune 500 brands generally found difficulty establishing trust with customers and evangelizing them to new products and services in 2014

Market Size

• US companies are collectively spending $180B+ on advertising
• 50% of total ad budgets have been dedicated to offline marketing
• Given the large increase in digital and mobile advertising, offline marketing may fall to 25% of total advertising
• 45 Billion US market size

Product

Business Model

Market Adoption

Competition

Competitive Advantages