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Mobile video: reach

Published on Mar 28, 2016

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Mobile video: reach

  • TV penetration remains unmatched
  • TV: $68b; Mobile $18b (+ 73% YoY)
  • Nielsen: incremental reach +12.7%
  • TV: $707,000 per reach point >60-70%
  • 204.6m c/TV & mobile viewers by 2017
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Andy Mitchell