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Published on Nov 18, 2015

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MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

WHO?

WHO ARE WE TALKING TO?
Photo by Capt' Gorgeous
2.

SOMETIMES WE GET GOOD "WHO"S

WE CAN IDENTIFY "A PERSON"
Photo by Gerben's Photos
3.

SOMETIMES WE GET BAD ONES

"ANYONE WHO WANTS TO BUY A CAR"
Photo by WarzauWynn
4.

WHEN THE TARGET AUDIENCE IS DESCRIBED IN THE BRIEF

HOW MUCH DO WE TAILOR THE COMMERCIAL TO THAT AUDIENCE?
Photo by PeterThoeny
5.

HOW FAR DO WE GO?

Photo by dharder9475
6.

DO WE TRY TO UNDERSTAND THEM?

Photo by dierk schaefer
7.

IT CREATES A POWERFUL CONNECTION

WHEN A LISTENER HEARS OR SEES THEMSELVES IN THE COMMERCIAL
Photo by kenteegardin
8.

RECOGNISE

  • The brand understands them.
  • They trust the brand more.
  • Because of the connection they remember the brand.
  • It hooks them in.
Photo by Camil Tulcan
9.

A PERSON SEES THEMSELVES IN AN AD

  • In the past
  • In the present
  • In the future
Photo by See-ming Lee 李思明 SML
10.

WHICH ELEMENTS DO WE CONTROL?

Photo by Sergiu Bacioiu

Dave Monk