Milestone #4 - update
A simple 10-slide template for a startup pitch that explains what the startup does, how it works, who is behind it, and other basic elements.
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
Safe Jacket: motorcycle jacket equipped with an Airbag and midsole gel techology
that provides coverage to the upper and lower torso on impact.
up-dates
WHAT PROBLEM IT SOLVES
- X% of injuries sustained by riders in motorcycle related traffic accidents are to the lower torso.
- Percentage of motorcycle related accidents has increased year over year by x%. This is a cause of concern for spouses and family members of riders.
- Risk averse consumers fear motorcycle riding because this mode of transportation does not feel safe.
- Industry commitment to road safety & regulatory standards development.
Explain why this product/service is needed and provide some context for your project. Why is the problem worth solving?
Photo by List [trade break - catching up]
Identified textiles that can provide light weight and breathability for the airbag.
Identified midsole gel technology (similar to the gel found in cross training sneakers)
Make clear who this project/service/product is aimed at. Is it for a particular geographic audience, or a particular demographic group? Or is it for people with a particular interest (i.e. a psychographic?) Or maybe it's for people who have a particular problem or a certain need. Make clear who you are building this product/service/project for so that it's clear who will benefit from it.
Photo by State Farm
Go-To-Market
- Toronto Based Manufacturer (George): will work with us, despite small MOQ. He also has the equipment to perform CE testing, shorting our R&D period by six months.
- Partner with "Motorcycle safety schools", new Airbag safety standard & IIHS (insurance institute) and sponsor Events for the hobbyist riders.
- Using digital marketing services to Target 7.5M (New & returning rider's) through social media and distribution list for (Ducati, BMW, Yamaha, Honda etc.)
MARKETING
HOW YOU'LL BUILD AN AUDIENCE
How will people find out about this product/service/Web site/project? Mentioning vaguely that you'll use social media to get the word out is generally not sufficient. It's important to explain how you'll raise awareness for this in a marketplace that is increasingly cluttered with all sorts of new apps/sites/products/services launching every day. What techniques/tactics/tools will you use, or how will you go about taking advantage of existing or new platforms to reach your intended audience? How will you measure progress in reaching your audience? What will success look like in reaching your audience? What are key metrics/performance indicators that you'll be assessing as your project moves forward?
Photo by pedrosz
who is this for?
Make clear who this project/service/product is aimed at. Is it for a particular geographic audience, or a particular demographic group? Or is it for people with a particular interest (i.e. a psychographic?) Or maybe it's for people who have a particular problem or a certain need. Make clear who you are building this product/service/project for so that it's clear who will benefit from it.
Photo by Jeremy Brooks
Potential Customer Markets
COSTS/REVENUE
HOW YOU'LL MAKE MONEY
How will you make ends meet? What do you expect your primary three, five or 10 costs will be? What do you expect your primary revenue streams to look like, and how long do you expect it might take for you to get to that point? Why will people pay for your service/product and how will the value proposition differ from other products/services people are paying for?
Photo by • ian
TEAM/WHY YOU
YOUR RELEVANT BACKGROUND
What have you done in the past that has prepared you to take on this new challenge? Why are you well-suited to succeed in this venture? How will others help you, and what relevant skills/experience will they bring to the project? How will you go about building your team from here and adding necessary expertise?
Photo by Poe Tatum
OTHER KEY POINTS...
COMPETITION... OBSTACLES... DESIGN...
Fill in additional information here that will answer questions lingering in the audience. What does the competitive landscape look like? What are some obstacles you anticipate you'll have to overcome? How will your design approach distinguish your project? What unique approach/vision/ideals do you have that inform the project in progress?
Photo by Daniel*1977
LAUNCH PLAN/NEXT STEPS
What are the next steps you need to take? What are the key things you need to do to advance the project in the coming weeks and months? What is your timeline for moving forward? What does the roadmap for your project look like? What are your goals for the upcoming period?
Photo by ecstaticist
ASK
CONCLUSION
What amount of money, or what other kind of help would be helpful to you in advancing your project? How can people contact you afterwards to offer help?
Photo by www.ruffrootcreative.com
Untitled Slide
Untitled Slide
The Solution
Identified textiles such as x, y, and z that can
provide light weight and breathability for the airbag.
Identified midsole gel technology (similar to the gel found in cross training sneakers) that can also provide light weight and breathability for the Safe Jacket
With additional R&D we can find the right textile and gel technology needed to create a lightweight/breathable Safe Jacket.
Photo by State Farm
