Message Gap: 3 Clues You Have One

Published at Nov 18, 2015
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PRESENTATION OUTLINE

3 CLUES YOUR MESSAGING IS BROKEN

OR AS THEY SAY ...

"YOU CAN'T SEE THE FOREST FOR THE TREES"
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WARNING SIGNS

Three outcomes reported in best-practice research in messaging by Beale Communications. This research is featured in a message development training program delivered globally to marketing and communications professionals.
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THE QUANDARY

DISCONNECTED

WHO MATTERS MOST?
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UNDIFFERENTIATED

How do we stand out?
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IRRELEVANT

WHAT STORIES ARE WORTH SHARING?

HERE'S THE FIX

CLARITY + CONSISTENCY + CREDIBILITY = MESSAGES THAT WORK
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AUDIENCE FOCUS

GET CLEAR ON WHAT THEY THINK, FEEL, KNOW
Meet Sebastian Seung, author of "Connectome: How the Brain's Wiring Makes Us Who We Are"
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BRAND ALIGNMENT

LEVERAGE YOUR STRENGTHS CONSISTENTLY

EVIDENCE

TELL CREDIBLE STORIES THAT RESONATE (forget the rest)
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THE SECRET SAUCE

for getting your story straight
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bealecommunicationplanning.com

THERESE@BEALECP.COM