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Merge

Published on Nov 21, 2015

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PRESENTATION OUTLINE

Merge

The wearables innovation company

Disruption at the speed of light

Academic term: And what I mean by disruption is an entirely industry.

Thing about disruption is it not a fixed pie. It greatly expands the market:

Autos- went from a hobby of the rich to Ford making it accessible to their mfgring workers

Edison - put electricity in the hands of even the poor

Gates - dreamed of a computer on every desk
Photo by atzu

This chart is the adoption rate of disruptive technologies by Horace Deidu

10% to 90%

Rate of change shortening

Career warp

Some things that we can't live without have been introduced in less than a generation

Wearables are the next disruption

  • History on our side
  • The Apple effect
  • Short-comings of phones
History:
Mini, desktop, laptop, smartphone
Moore's law


Apple: Pretty clear iWatch is coming. Accessory to smart phone

Also Fitbit, Fuel band, other stuff

Short-comings of phones:
Fragile
Not "on you"
Sleep, water, exercise
Still something you must hold or carry


Photo by bre pettis

Great Value supplementing Disruptions

  • Autos: Mobile, FireStone
  • TV: ESPN, HBO, TiVo
  • PCs: MicroSoft, Intel
  • Internet: Google, CISCO
  • SmartPhones: Apple, Twitter

Merge

  • Wearables innovation start-up
  • Differentiated by processes, Tactics, Resources, and Priorities
  • What we are going to sell is yet TBD
Photo by samgrover

Processes: Lean Start-up

  • Low overhead
  • Early customers
  • Pivot as needed
  • Experiment, learn, evolve
Photo by kdinuraj

Resources

  • $250k seed capital
  • 5 Innovation Partners and Entrepreneurs
  • BIG, NextHire, Launch Angels

Tactics

  • Explore 3-6 big ideas
  • Prototype and test
  • Pick one or two for launch
  • Raise Seed round
  • Recruit CEO
Photo by Amir Kuckovic

Priorities

  • Learning
  • Focus
  • Speed
  • Profitability
Photo by creepyed

The Steps

  • Create a BIG project
  • Recruit 5 Partners
  • Research packages created
  • Brainstorm series
  • Develop and raise $