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Mentorship

Published on Nov 18, 2015

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PRESENTATION OUTLINE

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MY MENTORSHIP EXPERIENCE

RACHEL COOPER, SENIOR
Photo by swanksalot
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ADVERTISING

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DAVID CRAWFORD

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WHY ADVERTISING?

  • What did I want to do
  • Creativity
  • Mad Men
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GSD&M

Photo by That Other Paper
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About GSD&M

  • Founded in Austin in 1971
  • Four UT graduates
  • Purpose-based branding
  • "Create visionary ideas that make a difference."
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Clients include:

-Southwest Airlines
-AT&T
-Chipotle
-Walgreens

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INTERVIEWS

Photo by smiling_da_vinci
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DAVID CRAWFORD

SENIOR VICE PRESIDENT AND CREATIVE DIRECTOR
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DANIEL RODRIGUEZ

DIGITAL RETOUCHER
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MANDY GATTON

ACCOUNT MANAGER
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MY PROJECT

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THE CLIENT: AVOCADOS FROM MEXICO

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POINTS TO GET ACROSS

  • Avocados from Mexico are the only avocados you should buy
  • They're always in season
  • Associate avocados with Mexico
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PRELIMINARY SKETCHES

Photo by wck
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Copy brainstorming

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FINAL PRODUCT

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WHAT I LEARNED

Photo by That Other Paper
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UNPREDICTABILITY

"NO DAY IS EVER THE SAME"
Photo by photosteve101
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"WHAT THE CLIENT WANTS"

DIFFERENT THAN WHAT THE COMPANY WANTS
Photo by That Other Paper
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CREATIVITY

A LOT HARDER THAN IT LOOKS
Photo by Philippe Boukobza
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OPPORTUNITIES

WIDE RANGE OF CAREERS WITHIN ONE FIELD
Photo by sandcastlematt
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University Of Texas
Moody College of Communications

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Works Cited
"Avocados from Mexico." Avocados from Mexico. N.p., n.d. Web. 13 May 2015.
Flickr. Yahoo!, n.d. Web. 13 May 2015.
"GSD&M." GSD&M. N.p., n.d. Web. 11 May 2015.
"LinkedIn." World's Largest Professional Network | LinkedIn. N.p., n.d. Web. 13 May 2015.

Rachel Cooper