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Mentorship

Published on Nov 18, 2015

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PRESENTATION OUTLINE

MY MENTORSHIP EXPERIENCE

RACHEL COOPER, SENIOR
Photo by swanksalot

ADVERTISING

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DAVID CRAWFORD

WHY ADVERTISING?

  • What did I want to do
  • Creativity
  • Mad Men

GSD&M

About GSD&M

  • Founded in Austin in 1971
  • Four UT graduates
  • Purpose-based branding
  • "Create visionary ideas that make a difference."

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Clients include:

-Southwest Airlines
-AT&T
-Chipotle
-Walgreens

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INTERVIEWS

DAVID CRAWFORD

SENIOR VICE PRESIDENT AND CREATIVE DIRECTOR

DANIEL RODRIGUEZ

DIGITAL RETOUCHER

MANDY GATTON

ACCOUNT MANAGER

MY PROJECT

THE CLIENT: AVOCADOS FROM MEXICO

POINTS TO GET ACROSS

  • Avocados from Mexico are the only avocados you should buy
  • They're always in season
  • Associate avocados with Mexico

PRELIMINARY SKETCHES

Photo by wck

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Copy brainstorming

FINAL PRODUCT

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WHAT I LEARNED

UNPREDICTABILITY

"NO DAY IS EVER THE SAME"
Photo by photosteve101

"WHAT THE CLIENT WANTS"

DIFFERENT THAN WHAT THE COMPANY WANTS

CREATIVITY

A LOT HARDER THAN IT LOOKS

OPPORTUNITIES

WIDE RANGE OF CAREERS WITHIN ONE FIELD

University Of Texas
Moody College of Communications

Works Cited
"Avocados from Mexico." Avocados from Mexico. N.p., n.d. Web. 13 May 2015.
Flickr. Yahoo!, n.d. Web. 13 May 2015.
"GSD&M." GSD&M. N.p., n.d. Web. 11 May 2015.
"LinkedIn." World's Largest Professional Network | LinkedIn. N.p., n.d. Web. 13 May 2015.