Medical Meetings

CMP Domain: Meeting Or Event Design: Develop Program

Untitled Slide

WIIFM?

90% of American adults have some problems with health literacy. - NIH & Medline

90% of Americans need help understanding healthcare instructions. US HHS

72% adult Internet users say they have searched online for information concerning health issues, diseases and treatments. Pew Research 2013

Like many trades healthcare has its own language.

The healthcare industry is painfully aware that the American public is healthcare illiterate.

Yet much of the healthcare reimbursements are based upon patient behavior change and practice change.

So how does an industry become process & information-centric without sharing the vocabulary of those very processes with its patients?

And what role, if any, does my healthcare/medical org play in this process?

What role does research play in my medical meetings?

Your Turn: What role dose research play in my medical meetings?

Academic Research vs Practitioner Inquiry

• Advance a field vs improve practice

Academic Research vs Practitioner Inquiry

• Advance a field vs improve practice
• Control/predict/impact/explain vs provide insight into efforts to make change

Academic Research vs Practitioner Inquiry

• Outsider vs Insider

Academic Research vs Practitioner Inquiry

• Outsider vs Insider
• Broad impact vs local impact

Academic Research vs Practitioner Inquiry

• Too much of what often happens in medical meetings are research based, linear processes focused on control and prediction

Academic Research vs Practitioner Inquiry

• Need to shift to a cyclical process that is focused on providing practitioner insight in efforts to improve

Your Turn: What changes have you seen in past 5-10 years in your medical meeting?

Your Turn: What changes have you seen in past 5-10 years in healthcare?

9 Healthcare Trends

These 9 trends deserve your executive & strategic decision making. How many do you address in your medical meetings?

1. Cost Saving vs. Quality Care

Cost Saving vs Quality Care

• Competing on outcomes

Cost Saving vs Quality Care

• Competing on outcomes
• Delivering the best possible outcomes at a given level of cost

2. Healthcare delivery “hassle map heaven"

Healthcare Hassle Map Heaven

• Increasing Volume, Variety and Complexity of Affiliations

Healthcare Hassle Map Heaven

• 50% of health systems have applied for an insurance license - PricewaterhouseCoopers

3. Acceleration of Care Giving Outside The Four Walls Of Hospitals

Care Giving Outside Hospitals

• Urgent Care Centers - $13 Billion Market

Care Giving Outside Hospitals

• Urgent Care Centers - $13 Billion Market
• Greater alliance on post acute settings (home care, long term acute care)

Care Giving Outside Hospitals

• Telemedicine

Care Giving Outside Hospitals

• Telemedicine
• Video consultations are projected to grow from 5.7 million in 2014 to 130 million by 2018.

4. Health Care Consumerism

Health Care Consumerism

• Consumers want a seat at the table about the decisions regarding their health.

Health Care Consumerism

• Consumers want a seat at the table about the decisions regarding their health.
• Nine out of 10 consumers prefer to be in control of medical decisions.

Health Care Consumerism

• 64% take steps to learn about their health condition instead of relying solely on the doctor for information

5. Population Health Driving Communities of Service

Population Health Driving Communities Of Serv

• Customized Coordinated Care

Pop Health Driving Communities Of Service

• Customized Coordinated Care
• Non-governmental orgs, Red Cross, service orgs

6. New Leadership Challenges

New Leadership Challenges

• Changing environment creating new competencies, compensations, jobs

New Leadership Challenges

• Changing environment creating new competencies, compensations, jobs
• 20% of Healthcare CEOs turn over in 2013

New Leadership Challenges

• 25%-45% of executive team leave after CEO leaves

7. Focus on Succession Planning & Emerging Leaders

Succession Planning & Emerging Leaders

• 64% executives no focus on succession planing

Succession Planning & Emerging Leaders

• 64% executives no focus on succession planing
• Need to devote attention to emerging leaders

8. Physician Leadership Major Priority

Physician Leadership

• Physicians are underrepresented in senior leadership, representing just 14% of C-suite hires in a recent study.

Physician Leadership

• 75% of physicians could be employed in hospitals and systems by 2020.

Physician Leadership

• Doctors recruited for new positions such as VP of Clinical Transformation or Informatics as well lending their voice as part of management dyads or triads with other leaders.

Physician Leadership

• Physician leader must drive a culture of accountability, commitment to care excellence and continuous performance improvement as AHA Environmental Scan states.

9. Workforce Engagement Key Ingredient in Achieving Quality

Which do you need to add to your medical meetings?

3 Large Umbrella Forces Shaking Up Healthcare Industry

Umbrella Forces

• Consumerism—patients have choices

Umbrella Forces

• Consumerism
• Technology
• Willingness to take ownership of health—the web has instigated a revolution

Consumer-Centric Digital Enterprise

• Healthcare becoming health & well being

Consumer-Centric Digital Enterprise

• Healthcare becoming health & well being
• Provider-centric is shifting to patient-centric

Consumer-Centric Digital Enterprise

• Faculty-centric is shifting to student-centric

Consumer-Centric Digital Enterprise

• Faculty-centric is shifting to student-centric
• Facility-centric is shifting to facility-agnostic

Consumer-Centric Digital Enterprise

• Event-centric is shifting to process and information-centric

Consumer-Centric Digital Enterprise

• Event-centric is shifting to process and information-centric
• Volume is shifting to value

Key elements of the Affordable Care Act (ACA) took effect in last year.

These changes affect the number of individuals accessing healthcare services, & the payment structure in place for individuals with Medicare & Medicaid.

Healthcare has to move from academic approaches to performance outcome approaches.

Healthcare education also needs to focus on providing a better experience, because a better experience encourages better outcomes

Under the current healthcare mandates and reimbursement model, if a patient returns to a facility for the same diagnosis within a certain period, no reimbursement is provided.

What if your jobs as medical meeting providers depended on results in the workforce (performance outcomes from your education) just as reimbursement depends on outcomes beyond the hospital stay?

Just as ACOs are moving care beyond the hospital setting, we must move our focus beyond the conference session to performance on the unit or job.

Academic Vs Performance

• Academic (Knowing How) vs. Performance Outcomes (Doing)

Academic Vs Performance

• Academic (Knowing How) vs. Performance Outcomes (Doing)

Academic Vs Performance

• Knowledge obtained from expert, books, conferences versus applied on the job

Academic Vs Performance

• Measurement: test or skills demonstration vs. performance in the workplace

Academic Vs Performance

• Outcome: continuing education, CMP vs. workplace goal attainment

Unfortunately, the healthcare industry is teaching its users exactly opposite to how people actually learn.

Most of the organizations continue to model inappropriate ways to help audiences and ultimately patients learn.

It’s time for your organization to lead your customers and model the best learning methods.

Time to bridge the gap between research and practice when it comes to medical meeting education.

Questions to ask about your own medical meetings.

?s for your Medical Meetings

• Are we engaging our audience in their learning?

?s for your Medical Meetings

• Are we helping them understand why the information presented is important?

?s for your Medical Meetings

• Are we helping them transfer the new found knowledge to their jobs so they not only understand what they are supposed to do but also when?

?s for your Medical Meetings

• What follow-up activities or support will they need?

?s for your Medical Meetings

• Have you provided them with the proper tools?