May Communications Report
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PRESENTATION OUTLINE
MAY 2016
Communications, Social Media & Marketing Report
You can use this template for a weekly, monthly, or yearly social media report. Simply customize it to your needs.
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MEDIA
Photo by joiseyshowaa
KEY METRICS
Top Content
- Announcement on Singapore-Australia comprehensive strategic partnership
- Smart Company article - Understanding the Chinese consumer
Photo by ClickFlashPhotos / Nicki Varkevisser
Analysis
- SmartCompany articled was well received by our stakeholders and on social media
- Greater outreach to Asian regional media is significantly boosting our potential viewership
Photo by ClickFlashPhotos / Nicki Varkevisser
Recommendations
- Brainstorm editorial calendar for SmartCompany articles July-December
- When appropriate, integrate links to negotiations and online programs into business media editorials
WEBSITE
Photo by philhearing
asialinkbusiness.com.au KEY METRICS
Asialinkbusiness.com.au KEY METRICS
Top Pages
- Homepage
- China country page
- Australia's Jobs Future report
- Asia's top imports map
- Country Starter Packs landing page
- Leaders Program landing page
- About us - who we are
Photo by Nina Matthews Photography
Analysis
- After a very strong April, overall traffick (page views) decreased 20% in May, but organic search had a health increase (16%) indicating our SEO is on track
- The number of downloads increased, as did the amount of time people spent on our site and the number of pages they viewed
- A 'second-round' promotion of our Asia top imports piece continued to rank very well for all targeted keyworkds
Recommendations
- Continue a split of un-paid and paid social media amplificaiton, to drive new users to the website (and support marketing of the online programs)
- Consider a further SEO outreach piece (like the 'Top Imports' map) as this has generated consistent traffick and was highly cost-effective
To make sure that you're not overloading your social media report presentation with too much information on each slide or confusing your audience with what data points go with which platform, try using bumper slides to introduce information for each social media channel.
(You don't need to start with Twitter, you can start with any social media channel you'd like; maybe start with the channel you focus most of your efforts on.)
(You don't need to start with Twitter, you can start with any social media channel you'd like; maybe start with the channel you focus most of your efforts on.)
Photo by wili_hybrid
KEY METRICS
Use the stat chart to illustrate the key metrics you measure each month. You can feature different metrics than the ones mentioned here.
You can also include additional metrics or mention the percentage of change compared to previous months, here in the notes section.
More about notes: http://blog.haikudeck.com/turn-presentations-into-content-assets/
You can also include additional metrics or mention the percentage of change compared to previous months, here in the notes section.
More about notes: http://blog.haikudeck.com/turn-presentations-into-content-assets/
Top Tweets
- How can your business master customer service in China - Smart company article (55.2K)
- Applications for Caussindy 2016 (11.2K)
- Finance Minister addresses Asialink Leaders (11K)
Showcase some of the top tweets you had this past month; you can feature each tweet on a different slide, mention the person who sent the tweet, or capture screenshots of those tweets and import them into each slide.
More on importing your own images, here: http://blog.haikudeck.com/import-images-like-a-pro/
More on importing your own images, here: http://blog.haikudeck.com/import-images-like-a-pro/
Photo by Nina Matthews Photography
Analysis
- Business content has continued to be the top performer on the Asialink group channels
- Highly practical and focussed content resonates with our audience - e.g. the Westpac guide infographics, SmartCompany editorial.
- Our Twitter audience likes to share things they (or their followers) can apply for/win - e.g. Business Awards
Bullet slides are great for quickly providing key points and takeaways. Use this slide to showcase what you learned from this past month; for example, if you tried something new, what were the results?
More about bullet points here: http://blog.haikudeck.com/power-tips-for-haiku-deck-lists/
You can always use the space in the notes to include examples or any additional information if necessary.
More about bullet points here: http://blog.haikudeck.com/power-tips-for-haiku-deck-lists/
You can always use the space in the notes to include examples or any additional information if necessary.
Recommendations
- Continue to focus on visual assets, e.g. extracting infographics from CSPs and cultural guides
- Launch Asialink Business designated Twitter, in response to evident audience demand
- Consider a Twitter competition (e.g. airline ticket giveaway) to drive website registrations
Based on your analysis, what are your recommendations for your social media strategy for the upcoming months? What would you repeat? What wouldn't you repeat? And what would you try differently?
Include any explanatory details and any other ideas here in the notes.
Include any explanatory details and any other ideas here in the notes.
Facebook & LinkedIn
Photo by L'Ubuesque Boîte à Savon
FACEBOOK KEY METRICS
LINKEDIN KEY METRICS
Analysis
- LinkedIn continues to have a higher engagement rate than FaceBook amongst our target audience
- New Asialink Business LinkedIn page is performing well, with a steady increase MoM in potential impressions
- Event based posts continued to perform strongly on both FaceBook and LinkedIn
Recommendations
- Focus on driving an increase in followers to the Asialink Business LinkedIn page, including through strong promotion at events as appropriate
KEY METRICS
Use the stat chart to illustrate the key metrics you measure each month. You can feature different metrics than the ones mentioned here.
You can also include additional metrics or mention the percentage of change compared to previous months, here in the notes section.
More about notes: http://blog.haikudeck.com/turn-presentations-into-content-assets/
You can also include additional metrics or mention the percentage of change compared to previous months, here in the notes section.
More about notes: http://blog.haikudeck.com/turn-presentations-into-content-assets/
Analysis & Recommendations
- Strong social media promotion of the app and the role-out of an app download link in staff email signatures is helping to drive uptake
Photo by ClickFlashPhotos / Nicki Varkevisser
