marketing @swinlib
Published on Nov 18, 2015
No Description
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
MARKETING @SWINLIB
ADDING SOME UNICORN MAGIC AND SPARKLES
a little bit about me
kimtairi.com
little bit about Information Resources @swinburne
Photo by Paul Hagon
Untitled Slide
TOOLKIT
- People
- Social media
- Website
- University comms channels
- LCD screens
PUBLICATIONS
- Limited publications
- Edited by a publication committee
- Every transaction is a marketing opportunity
- Only marketing collateral is a bookmark
- Liaison librarians | Library skills classes
CAMPAIGNS
- What are we trying to promote?
- Who is the audience?
- Deadlines
- Communication channels
PLANNING
- Context | Purpose
- Quantity | Quality
- Resources | Time
Untitled Slide
What communication channels work best with students?
10 minutes to discuss in pairs - how to reach students?
What doesn't work?
Photo by jeremyclarke
