The book Airborn, by Kenneth Oppel, is about a boy’s travels on an airship. The cover somewhat reflects this, with a few discrepancies. A very subtle way that the book is being marketed is via its font. The title font is made in such a way that the “A” and “N” in Airborn look similar to wings. This alludes to the book’s mainly aerial setting. Another thing that markets the book is the words “Author of the Internationally best-selling Silverwing Trilogy.” This makes the book appeal to fans of the Silverwing trilogy. It also lets potential customers know that the author of the book is popular, indicating that his books are good. As Kenneth Oppel is a popular author, his name is prominent on the cover, written in bold, and next to the title where it will be seen. Additionally, the mast of a ship appears on the cover. However, no naval ships appear in the book. The only other vessels described in the book are other zeppelins, plane-like aircraft, and hot air balloons. The mast of the ship may be in the cover to indicate the height of the airship, as there is no other way to tell its altitude. Airborn is marketed in several subtle ways, but does not majorly defect from the book's content.

Other covers have a very different feel from the original. In many, Kenneth Oppel’s name is featured much more prominently, and is much larger, almost the size of the title. In one of the covers, the main character is with Kate, a major female character. This implies that the novel contains much romance when, in fact, romance was a minor part of the novel. The editor may have used this cover to appeal to a teenage audience. On this cover, as well as the more recent ones, an award for winning a contest is displayed. This was probably meant to affect the potential reader’s views on the quality of the book. Because the book has won an award, the customer is more inclined to think that the book is extremely well written. Many of the other covers have a more animated feel to them, as opposed to a more realistic one on the first cover. Airborn has been marketed in many different ways, to sell to different audiences.