What does marketing do?

• Find products for customers
• Build a brand
• Grab customers' attention
• Provide knowledge about product/company
• Build a relationship with customers

Goals & Objectives

• Number of Lead Sources
• Number of Leads
• Conversion rate: Views to Leads
• Cost per lead
• Growth

Tracking Metrics

• Lead sources
• Lead per month
• Conversion rate
• Cost per lead
• ROI

Strategies

• Brand / Image
• Content & SEO & Ads
• Social Media
• Customer communications

Lead Sources

• OpenCart - Partnership
• OpenCart - Contributors
• Search engines

Content

• Relevant
• Keywords
• Informative
• Regular update
• SEO & Adwords

Social Media

• Facebook
• Twitter
• YouTube

Customer Communication

• Q & A, FAQ, Feedback
• Email, Chat, Phone
• Knowledge Base
• Uservoice
• Update Subscription

Promotion