CONDUCTING MARKETING RESEARCH

CLOTHING INDUSTRY

3 RESEARCH TASKS:

• Which clothing brands that people mostly buy/use?
• Which styles that go trending nowadays?
• What do people think about shopping online? Do they like it?

DATA COLLECTION METHOD:

• I am a marketing researcher who works at St John’s Academy Company. I am doing a research about how clothes industry can make a huge impact on modern people.
• Survey Monkey is used in order to convey the research perfectly.

DATA COLLECTION METHOD:

• The only problem is that I have to wait for a long time to collect the data from different people.

DATA COLLECTION METHOD:

• I am a marketing researcher who works for St.John’s Academy Company. I need to conclude every piece of styles, colours, ... of modern people, and their perspectives about clothing industry.
• In order to improve my research professionally, I use SurveyMonkey in order to create a survey which includes multiple choices, percentages,...

The data was collected in an online app(SurveyMonkey) from May 31st to Jun 10th with a total of 50 people.

PERCENTAGE OF “POPULAR” CLOTHING BRANDS:

“TRENDING” STYLES

THE NUMBER OF PEOPLE OF HOW THEY PURCHASE THEIR CLOTHES

INTERPRETATION OF DATA

• The largest group: Females (18-40)
• Smallest group: Males (22)
• There was a huge difference between females and males’s opinions about clothing. While most women care deeply about what they have to wear for every single day, men focus much more about normal clothes.

INTERPRETATION OF DATA

• Recommendation: The company should create a poster to advertise how clothes can match with people’s personalities.

SUMMARY OF THE FINDINGS:

• The research went well with sufficient collected data and information. The research shows how fashion can change unpredictability. These days, people question their styles and others’s styles. Instead of focusing on what they really like, they dress fashionably and trendy-exactly what go in trend at the times.

Untitled Slide