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market research and Me

Published on Feb 19, 2016

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PRESENTATION OUTLINE

market research and Me

Megan Long
Photo by 1yen

Engineer

That wanted to talk to people
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Market research

Never heard of it but sounded COol!

Healthcare

Passionate about giving a voice to patients 

SKIM

Young, smart people that looked like fun

Challenging

Every day is different
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Market research,

However, Is not changing fast enough
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Research

Happens TOO Late

People are connected

Consumer in Japan can Buy from small vendor in France
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And Have Attention Spans

Everything MUST be short and sweet

What MUst Change?

Faster, Sooner, Easier
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IN THE MOMENT

Understand why and How, nOW!
Photo by moriza

Mobile research

CAPTURES the moment of a decision