Market Like It's 2016

About Me

Things We Can Learn

Let's Go Crazy

Who's At First Ave?

• Know your exact customer
• Figure out their passions points
• Become their BEST friend and give them what they WANT

Audience Tools

• Mention.com - Social Alerts based on Keywords
• Facebook Groups - Un-tapped resource
• Events and Meetup Groups - Go offline and talk to people and build relationships

Take Me With U

You Can't Appeal to Everyone

• Focus on the key problem that your product solves
• Develop a customer persona and appeal directly to that persona
• Create content that will draw in your audience and convert them into buyers

Tools for Finding Your Audience

• SWOT Analysis - pinpoint your key benefit
• Create a buyer persona
• Google Analytics, Facebook Insights, Twitter Insights

The Beautiful Ones

Here's Two Tickets to the Show

• Who are your main competitors (and don't say you don't have any)
• Monitor what your competitors are doing online and offline
• Learn from what the are doing well and what they are failing at in order to win

Monitoring Your Competition

• InfintiGraph - Trending topics in your industry
• Google Alerts - News/PR about your competition
• Open Site Explorer - See what sites are linking to your competitions site

Computer Blue

"Nobody digs your music but yourself"

• Data is your best friend, use it!
• See who is buying your product and what data are they willing to share
• Use the data to create a sales funnel with a focus on conversion

Measurement Tools

• Custom Pixel Tracking on check-out pages for Facebook and Twitter
• Google Analytics
• 3D Cart/Shopify analytics

Darling Nikki

Use Social Listening for Consumer Insights

• Conversations on Facebook, Twitter, and Instagram and help you uncover ways to best serve your customers
• Pull insights from the social chatter and talk one-on-one with your consumer for more insights
• ACT on the insights and make changes. This is the REAL-TIME, REAL WORLD

Social Listening

• Hootsuite - Setup keywords or hashtags and monitor the conversation closely and respond
• Klout - Monitor top voices in your niche
• Sysomos - Monitor trends based on conversation and key topics important to your brand

When Doves Cry

EXPERIMENT! X 2

• Try something new! If it fails, don't do it again
• A/B Test offers, copy, and different images and order to see what gets your audience engaged and converted into buyers
• Try Video, audio, infographics, and see what sticks

Try These Experiments

• Guest blogging
• Twitter chats
• Contest with similar brands

I Would Die 4 U

Facebook Ads

• Have a BUDGET
• Social media isn't free. Spend some money and test landing pages, ad copy, and images against your buying audience
• Use Facebooks Power Editor and Custom Audience tools to create lookalike audiences

Tools for Facebook Ads

• JonLoomer.com - Facebook Ads expert
• Ask @MrMikeStreet
• Take $100 and test ads against your target demographic; Scale up monthly until you have a converting sales funnel

Baby I'm a Star

Key Performance Indicators

• Sit with your team and map out 2-3 key goals and objectives that you want to accomplish
• Do only things that will help you hit your numbers/goals
• Monitor, re-evaluate, revise, and keep going

Real Business Goals = $$$

• Set dollar amounts to your goals (Ex : Increase sales by 10%)
• Track it
• It's NOT that Hard. That ain't Lake Minnetonka.

street@MrMikeStreet.com

SmartBrownVoices.com