March Madness

Madness Details

• The teams will be picked on March 15 (selection Sunday)
• The competition will commence on March 17
• The competition will conclude on April 6 with the National Championship

Concept

• NCAA
• Monopoly-like control
• Any sponsors will have a very profitable return

TV network coverage

Importance

• Monopoly
• Advertising spots
• Increase in viewers
• Gross impression of network
• 1.5 million per 30 second ad slot
• steep profit for networks

Blow your mind facts

• Total spending from last year $1.13 billion
• However 69.7 million streamed the games instead of watching on television

SER Marketing impact

• advertiser gross impression
• profits related to sports
• majority male demographic
• University gross impression

Success

• The broadcasting networks
• Basic monopoly
• igh prices for ads
• Ain't nobody got time for dat

Other Issues

• Due to the number of teams
• The importance of different games
• The share of the games will effect who gets more money
• Also who shows all the big games