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Making Products

Published on Nov 24, 2015

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PRESENTATION OUTLINE

MAKING PRODUCTS

Photo by Bob Jagendorf

AMOL SARVA

@AMOL
Photo by TechCrunch

VIRGIN MOBILE

2000
Photo by Ian Muttoo

PEEK

2007
Photo by @jozjozjoz

OUYA

2012
Photo by pcutler

FON

WORLD'S BIGGEST WIFI NETWORK

Halo Neuro

Knotable

Now. Not done.

WAYS TO MAKE PRODUCTS

Photo by fPat

YOU KNOW THE ANSWER

STEVE'S METHOD

CUSTOMERS KNOW

THE BILL
Photo by garryknight

EXAMPLES OF THE STEVE

Photo by kenjonbro

INVENTING

THIS IS WHEN THE STEVE IS SUITABLE
Photo by caseyyee

"NOBODY IS STEVE"

Photo by LJR.MIKE

TRAINING TO BE STEVE

IN THE LAB

YOU USE THE PRODUCT, ITERATE, EDIT, DECIDE
Photo by SchizoDuckie

INVENTION IS AN ARTISTIC PROCESS

Photo by _gee_

WOW

THAT IS THE METRIC. WOW, THEN TRACTION, THEN $

NOW FOR BILL

BILL IS BACK

CALLED STEVE BLANK

BILLS YOU KNOW

Photo by inju

WHEN: X MEETS Y

Photo by sickmouthy

OR WHEN: "NOBODY IS STEVE JOBS"

YOUR QUALIFICATIONS

Photo by kugel

GET OUT OF THE BUILDING

YOU ARE TESTING A THEORY

SCIENCE.
Photo by CoenV

OUTPUT = TRACTION

THIS IS THE SOLE MEASURE OF SUCCESS
Photo by barryskeates

HALO = BILL

TRIAL DATA WILL RULE
Photo by kevin dooley

KNOTABLE = STEVE

WE WILL KNOW WHEN THE PRODUCT WORKS
Photo by danmachold