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Making Most Of Business Experiments

Published on Nov 18, 2015

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PRESENTATION OUTLINE

BUSINESS EXPERIMENTS

5 TENETS OF EFFECTIVE EXPERIMENTS
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DOES THE EXPERIMENT HAVE CLEAR PURPOSE?

WHAT ARE YOU TRYING TO CHANGE?

ARE YOU COMMITTED TO ACT ON ITS RESULTS?

YOU AND YOUR STAKEHOLDERS.
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IS THE EXPERIMENT DOABLE?

IS THE COST LESS THAN DECISION AT RISK?

AVOIDING CONFIRMATION BIAS

HOW CAN YOU ENSURE RELIABLE RESULTS?

HAVE YOU MAXIMZED VALUE?

DID YOU LOOK AT ALL ASPECTS?

SOURCE

DISCIPLINE OF BUSIENSS EXPERIMENTATION - HBR