MOVING FROM PUSH TO PULL MARKETING

OF PURCHASING DECISIONS ARE MADE ONLINE

ATTRACT CONSUMERS TO YOU

FEEL TOUCH THINK BEHAVE LIKE THEM. DIALOGUE WITH THEM

MAP IT. BENCHMARK IT. UNDERSTAND THE BOTTLENECKS.

ICS = INITIAL CONSIDERATION SET

WHEN PEOPLE ARE EVALUATING

WHEN THEY REACH OUT

WITH THE RIGHT CONTENT AT THE RIGHT PLACE & TIME

MAKE THEM FEEL UNIQUE AFTER THEY BOUGHT

MAKE IT EASY: ASK FOR SOCIAL TESTIMONIALS ON TWITTER OR FACEBOOK

HIGHLIGHT YOUR SOCIAL PROOF WHERE IT MATTERS

WORK HARD ON THE LOYALTY LOOP. USE SOCIAL.

CONTINUOUSLY GAIN INSIGHTS TO STRENGHTEN YOUR CDJ IMPACT

AND SEE IT IN PRACTICE