Since the dawn of human history, mankind has been relying on narratives to pass-thru knowledge, entertainment, passion, fear, inspiration, etc.

Our ancestors used oral stories as long as 300.000 years ago. As they moved to the caves, they started to use "rupestre painting" to illustrate their assignments, their stories (50.000 BC), the first form of "frame" narrative.

The Greeks evolved from oral stories and painting to theatre, what I call "the first 3D storytelling".

In 1404 at Italy, Filippo Brunelleschi created the linear perspective, adding 3D to "the frame" and allow to direction the focus on the narrative. He opened up new possibilities for painting, which also led to the creation of photography by Nicéphore Niépce in 1826, and to the creation of motion pictures at 1895.

But the humankind still rely on the frame to create all kinds of narratives.

Limited by the frame we created the wonder. Cinema possibilited to achieve the beauty on storytelling to its best. Photo quality and more recently HUMAN EYE photo quality put us "inside" the movies.

WE ARE READY FOR THE NEXT STAGE OF STORYTELLING EVOLUTION.

In 1843 the first panoramic photo was taken. Once the negative was revealed the photographers understood the problems to use "frame" based equipment to create panoramic images. Terms like parallax, nadir and zenith points were early incorporated to the panoramic photography, but nothing was made in order to set the frame free.

Hollywood was just introduced to 270 degrees screens. Barco and Christie Digital are the leaders of this new market.

Google, Facebook, Apple, Lucasfilm, Dreamworks, Sony, among other big entertainment companies are betting on VR as the "new medium".
Facebook predicts that 500million users will be on VR in the next decade.
Google are leading a new holistic narrative, with their initiative called Spotlight Stories and aiming into AR experiences too, with Magic Leap.
Dreamworks and Lucasfilm are experimenting animation and Computer Graphics on virtual reality.
But the lack of a great panoramic/Virtual Reality camera is a great opportunity for truly innovators.

Our statement is to bring the photo quality (human eye) to Virtual Reality experiences.

The challenges are HUGE. We dont have a VR Camera, we dont have a VR film software editor, we dont have a VR CG software just to mention a few.

Cinema industry is avid to bring back the audience to the theaters.

Game industry is avid to immerse the users into the game experience more and more.

Google is leading monitor miniaturization, which make us guess what lies on VR future.

In the last 5 years I've been directing and creating panoramic video and Virtual Reality experiences for brazilian, south american and north american clients.
I produced and directed more than 100 panoramic films since 2010, generating more than R$ 4,5mi in revenue.

According Digi-Capital, the VR/AR market could generate USD150Bi in 2020.