Logo Design
Published on Aug 30, 2016
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PRESENTATION OUTLINE
What is the purpose of logo?
- The design process must aim to make the logo immediately recognizable
Photo by Jason Hargrove
Simple
Simplicity makes a logo design easily recognizable, versatile and memorable. Good logos feature something unexpected or unique, without being “overdrawn.”
Photo by jhep386
MEMORABLE
Following closely on this principle of simplicity is that of memorability. An effective logo design should be memorable, which is achieved by keeping it simple yet appropriate.
You want your logo to be remembered. You want people to see that logo and instantly know who you are. There is no question when you see the swoosh that it belongs to Nike or that the green mermaid is Starbucks. By sticking to the above keys of keeping your logo simple and appropriate you move much closer to achieving a memorable logo.
You want your logo to be remembered. You want people to see that logo and instantly know who you are. There is no question when you see the swoosh that it belongs to Nike or that the green mermaid is Starbucks. By sticking to the above keys of keeping your logo simple and appropriate you move much closer to achieving a memorable logo.
Photo by JeepersMedia
Timeless
An effective logo should be timeless. Will yours stand the test of time? Will it still be effective in 10, 20 or 50 years?
Can you link your Hive logo to school culture? School identity?
School colour?
Can you link your Hive logo to school culture? School identity?
School colour?
Photo by tombothetominator
Versatile
An effective logo works across a variety of media and applications. For this reason, logos should be designed in vector format, to ensure that they scale to any size.
Ask yourself, is your logo still effective if it is printed…
In one color?
In reverse color (i.e. light logo on dark background)?
The size of a postage stamp?
As large as a billboard?
One way to create a versatile logo is to begin designing in black and white. This allows you to focus on the concept and shape, rather than color, which is subjective in nature. Also keep in mind printing costs: the more colors you use, the more expensive it will be for the business over the long term.
Ask yourself, is your logo still effective if it is printed…
In one color?
In reverse color (i.e. light logo on dark background)?
The size of a postage stamp?
As large as a billboard?
One way to create a versatile logo is to begin designing in black and white. This allows you to focus on the concept and shape, rather than color, which is subjective in nature. Also keep in mind printing costs: the more colors you use, the more expensive it will be for the business over the long term.
Photo by Carlos Luna
Appropriate
How you “position” the logo should be appropriate for its intended audience. For example, a child-like font and color scheme would be appropriate for a logo for a children’s toy store, not so much for a law firm.
target audience
cater to who?
A logo should be appropriate for the company it’s representing, this doesn’t necessarily mean it should be obviously tied to it though. Imagine the lettering used in the ToysRUs logo used by a law firm, not appropriate at all. And, although the ToysRUs logo doesn’t actually have any toys in it, it’s very appropriate for the company with its childlike script and bright colors.
target audience
cater to who?
A logo should be appropriate for the company it’s representing, this doesn’t necessarily mean it should be obviously tied to it though. Imagine the lettering used in the ToysRUs logo used by a law firm, not appropriate at all. And, although the ToysRUs logo doesn’t actually have any toys in it, it’s very appropriate for the company with its childlike script and bright colors.
Photo by Gwenaël Piaser
