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Slide Notes

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Local Search 2014

Published on Nov 19, 2015

<div itemscope itemtype="http://schema.org/LocalBusiness"> <span itemprop="name">ByteCloud</span> <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"> <span itemprop="streetAddress">28A Parry Street</span> <span itemprop="postalCode">6010</span> <span itemprop="addressLocality">Claremont</span>, <span itemprop="addressRegion">Western Australia</span> </div> Phone: <span itemprop="telephone">0862198057</span> Website: <a itemprop="url" href="http://www.bytecloud.com.au">http://www.bytecloud.com.au</a> </div>

PRESENTATION OUTLINE

Local Search 2014

Looking forward to a bumper year for Small Business

Looking back

to 2013

In 2013 Local content accounted for 73%

of all online activity

95% accessed locally relevant info

aAD Survey
Photo by garryknight

rel=author

and the much anticipated rise of social signals

didn't have the impact

we were expecting

Local Carousel

started showing up
Photo by Nantaskart!

death of keywords

rise of topic optimization
Photo by Alaskan Dude

100% not provided

Google starts to encrypt all searches
Photo by brewbooks

Mobile search became important

in a year when mobile sales surpassed the number of people on the planet
Photo by Kalexanderson

Mobile - primary access to the web

for 50% of the average global mobile users
Photo by JF Sebastian

2014 predictions

ByteCloud predicts
ByteCloud
28A Parry Street
Claremont Western Australia 6010
Tel: 0862198057
www.bytecloud.com.au
Hours:
Tuesday: 10am - 6pm
Wednesday: 10am - 6pm
Thursday: 10am - 6pm
Friday: 10am - 6pm

Mobile optimiized

mobile optimized websites become compulsory for good results
Photo by USDAgov

Quality content

Providers of quality content get rewarded in SERPs

City experts

City experts program roles out to more cities

Local city experts

increase the amount of Google reviews exponentially
Photo by Hindrik S

Ratings and reviews

become a greater local ranking factor

Google dumps zagat

and buys Yelp
Photo by Andrew Huff

social

finally makes an impact

g+

becomes more popular and exerts most influence in results
Photo by Martintoy

because facebook

upsets too many businesses

schema.org

Structured data markup plays a bigger role
Photo by Pulpolux !!!

Carousel rollout

completes and click-through rates for local explode
Photo by Alexis Breaux

Mobile and local

become even more intertwinned
Photo by happyskrappy

Google completes combining

Places and Google+ business
Photo by quinn.anya