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Slide Notes

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Local Search 2014

Published on Nov 19, 2015

<div itemscope itemtype="http://schema.org/LocalBusiness"> <span itemprop="name">ByteCloud</span> <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"> <span itemprop="streetAddress">28A Parry Street</span> <span itemprop="postalCode">6010</span> <span itemprop="addressLocality">Claremont</span>, <span itemprop="addressRegion">Western Australia</span> </div> Phone: <span itemprop="telephone">0862198057</span> Website: <a itemprop="url" href="http://www.bytecloud.com.au">http://www.bytecloud.com.au</a> </div>

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PRESENTATION OUTLINE

1.

Local Search 2014

Looking forward to a bumper year for Small Business
2.

Looking back

to 2013
Photo by Sergiu Bacioiu
3.

In 2013 Local content accounted for 73%

of all online activity
Photo by bortescristian
4.

95% accessed locally relevant info

aAD Survey
Photo by garryknight
5.

rel=author

and the much anticipated rise of social signals
Photo by "The Wanderer's Eye Photography"
6.

didn't have the impact

we were expecting
Photo by NASASolarSystem
7.

Local Carousel

started showing up
Photo by Nantaskart!
8.

death of keywords

rise of topic optimization
Photo by Alaskan Dude
9.

100% not provided

Google starts to encrypt all searches
Photo by brewbooks
10.

Mobile search became important

in a year when mobile sales surpassed the number of people on the planet
Photo by Kalexanderson
11.

Mobile - primary access to the web

for 50% of the average global mobile users
Photo by JF Sebastian
12.

2014 predictions

ByteCloud predicts
ByteCloud
28A Parry Street
Claremont Western Australia 6010
Tel: 0862198057
www.bytecloud.com.au
Hours:
Tuesday: 10am - 6pm
Wednesday: 10am - 6pm
Thursday: 10am - 6pm
Friday: 10am - 6pm
13.

Mobile optimiized

mobile optimized websites become compulsory for good results
Photo by USDAgov
14.

Quality content

Providers of quality content get rewarded in SERPs
Photo by Protocol Photography
15.

City experts

City experts program roles out to more cities
Photo by Luz Adriana Villa A.
16.

Local city experts

increase the amount of Google reviews exponentially
Photo by Hindrik S
17.

Ratings and reviews

become a greater local ranking factor
18.

or

19.

Google dumps zagat

and buys Yelp
Photo by Andrew Huff
20.

social

finally makes an impact
Photo by NASASolarSystem
21.

g+

becomes more popular and exerts most influence in results
Photo by Martintoy
22.

because facebook

upsets too many businesses
Photo by Applegurl ♥♫♥
23.

schema.org

Structured data markup plays a bigger role
Photo by Pulpolux !!!
24.

Carousel rollout

completes and click-through rates for local explode
Photo by Alexis Breaux
25.

Mobile and local

become even more intertwinned
Photo by happyskrappy
26.

Google completes combining

Places and Google+ business
Photo by quinn.anya

Rod Lewis

http://www.bytecloud.com.au