Live Video Stats + How To Go [Facebook] Live
Published on Nov 18, 2015
No Description
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
Live Streaming Video
What's the big [social media] deal?
WHAT YOU NEED TO KNOW
- Evolution
- Platform Players
- Risks
- Rewards
- Who's Doing It?
Evolution
- Around since 1990's
- Ustream is one of 1st services in 2007
- Now owned by IBM
2011
2015
Meerkat debuts @SXSW
2015
Owned by Twitter
2016
Facebook Live Available to All
2016
YouTube Launches 360 Live Mobile Streaming
The Players
- Facebook Live - Dominant
- Periscope
- YouTube
- Snapchat Live Video Chat
Live streaming takes digital video one step further...
LIVE VIDEO
- Raw
- Real
- Immediate
- Exciting
- Viral potential increases
Letting marketers have a two-way conversation with consumers
Photo by jjMustang_79
Real-time video is today's social medium of choice
Photo by Instant Vantage
Periscoping?
The Today Show
Who is using?
Celebrities, brands, real people
Live Video allows us to hit in the heat of the moment, which is compelling for users
Photo by Robert Bejil Productions
A Facebook Live video is watched
3X longer
Photo by Robert Bejil Productions
How can we use it?
- Report news
- Press conference
- Behind the scenes
- Product launches
- Shows
Best Practices
- Plan and Promote Ahead
- Content Strategy
- Production Tools
- Comment Management
- After Party - Repurpose
Photo by Gueorgui Tcherednitchenko
Untitled Slide
It's the brand called
You!
Go (Facebook) Live
Top 10 Things To Know
Wifi Connection
Photo by güneş in wonderland
Build Anticipation
The Guy Kawasaki Way
Take the first few minutes to ask your audience to share where they're from.
Smart way to get early interactions and check audio.
Create a (Facebook) Live Talkshow
Break News
Broadcast for longer periods of time to reach more people
Ask for the Follow
Content Ideas
Create Playlists
Organize Videos on Facebook
