listings marketing

are you a realtor?
or
are you a marketer?

ONLINE

CAN YOU SHOW CLIENTS

CAN YOU STAND OUT

DO YOU EARN A

just a sign?

marketing a listing today, requires more than just using the MLS...

A Plan to Market a Listing

Step 1: The Listing Presentation

EMPOWER YOUR CLIENTS

STEP 2: Property Positioning

Positioning

• Always list on Monday, Tuesday, or Noon on Wednesday
• Pricing & Listing Description
• Online Marketing of Listing
• Proper CMA (IMPORTANT)
• KNOW YOUR VALUE PROPOSITION

pricing & positioning is the most important element for selling a home

CAn you market without them?

Photos and Video

• order one week prior to going live
• always pro grade
• should show off selling features
• video should show what the pictures cannot
• take as many photos as neccessary
• show the depth of your spaces

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STEP 4: Create a Property Webpage

Property Webpages

• Branded & Non Branded
• Connected to Zillow and Trulia
• Mobile Friendly
• Professional Presenation
• Add CALL TO ACTIONS
• Should host all Videos & Pictures

STEP 5: Using YouTube

Real Estate on youtube

Real Estate on youtube

Youtube Marketing Rules

• used for virtual tours and content videos
• fill in description field using keywords
• link back to property webpage
• add thumbnail
• add call to action at end of video
• label the video correctly with the TITLE

STEP 6: Listing Syndication

a marketer must know where the buyer traffic is, in order to market a home...

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manual zillow/Trulia Uploads

Zillow/Trulia Marketing

• Full Profiles filled out 100%
• All Closings listed
• Consistent Reviews
• Great Profile Photos
• Video on Zillow Profile
• Realtor.com Profile (if featured listings)

run traffic

max virtual tours

STEP 7: Social Media

be creative

build relationships

BE CREATIVE

TELL A STORY

maggies video

STEP 8: Property Flyers

Flyers

• Be creative
• Create flyers that stimulate
• Use canva.com
• Use Visuals properly
• Always post in Homes and Info Tubes

STEP 9: Open Houses

DO IT RIGHT

• 1st or 2nd weekend of listing (mon-wed live date)
• Promote on Zillow, Trulia, Realtor.com
• Plan for 7 full days of promotion before open house
• Pre-Marketing possible also

STEP 10: Facebook Ads

FB Ads

• Can target ideal target audiance
• Create cross marketing offers
• Be creative with Copywriting and Visuals

STEP 11: Traditional Techniques

Postcard Marketing

• Send to local residents
• Use Cross Promotion
• Offer Value "CMA"
• Be Creative
• Use Visuals

Real Estate Signs

• Use Sign Posts
• Add a property info tube
• NO QR CODES
• Use sign Riders
• Pre-Market Listings w/Signage

FINAL STEP

Have a plan