Linkedin Essentials

Known as the "Professional Network"

Facts and Stats

Launched in 2003 with 4,500 members

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Today over
433 Million Members

In June 2016, Microsoft Bought LinkedIn

Over 40 million students and recent college graduates on LinkedIn.

57% of visitors are mobile.

Over 9 million companies on LinkedIn

Over 1.8 million LinkedIn Groups

COMPANY PAGES

RECRUITING

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LinkedIn boasts of a staggering 80% business leads from social media; all other social platforms cumulatively produce just 19.67% leads.

LinkedIn Advertising

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Media Relations

LinkedIn Strategies

• Build brand awareness
• Gain valuable traffic to website
• Personal
• Business

New Features

Profile Images

Cover Images

Make your LinkedIn profile pop with a ‘background image.’ Image size is 1400x425px.

Infographic on How To Create the Perfect LinkedIn Profile: https://www.truconversion.com/blog/social-media/how-to-create-a-perfect-lin...

Make your headline count.

Use the Right Keywords in the Summary.

2000-character space is the place where the algorithm of LinkedIn searches for Keywords.

Publishing

#LI Content Marketing Checklist

• Make it Mobile-Friendly
• Present new knowledge
• Make it spark conversation
• Make it shareworthy

#LI Content Marketing Checklist

• Repurpose business content from other digital assets that have done well.
• Create a slideshare of what you learned at a conference and upload it!

Measure

Content Marketing Score

Measure What Matters

• Google Analytics
• Website Traffic
• Conversions
• Downloads
• Sharing, Engagement, Likes

Thought Leadership

Sponsored Updates

LinkedIn Writing Tips

• Write compelling headlines
• Pique Interest with Lists
• Ego bait by tagging influencers
• Offer sample content to larger pieces
• Use influencial words

LinkedIn Don'ts

• Don't