November 5, 2014, 5:00pm
Miami Community Foundation
Miami University Middletown
Presented by Christian Sheehy

PDF of outline, graphics, and references
https://www.dropbox.com/s/wlcy6tjhn8nsl2y/linkedin.pdf?dl=0

Comparison of Premium Account Types
https://premium.linkedin.com/

Connect with Christian
http://www.linkedin.com/in/christiansheehy

What are some ways that you have successfully used social networking for your business?

How do you know you have been successful?

What are some some things that have backfired or not gone as expected?

1 Jump In! It only works if you use it, and you will be seen as unresponsive if you leave a message go too long.
2. Schedule the Time
3. Be Mobile/GTD methodology (David Allen)
4. Put your URL/QR Code on Your Business Card
5. Link from your personal web site, include in email signature
6. Communicate with Colleagues
7. Prepare for Job Interviews
8. Research the Company
9. Follow Companies You Are Interested In
10. Get an Introduction
11. Locate (and Investigate) the Hiring Manager
12. Research Candidates
13. Research Business Contacts Before Meeting
14. Keep Up to Date With Industry News
15. Participate in Discussion Groups
16. Be an Expert by Publishing
17. Customize Your URL
18. Show, Don’t Tell with Portfolio
19. Quickly Export a Resume
20. Create a Company Page

Breitbarth, W., & Overdrive, Inc. (2013). The power formula for LinkedIn success kick-start your business, brand, and job search (2nd ed.). Austin, Tex: Greenleaf Book Group Press. Retrieved from http://ohdbks.lib.overdrive.com/ContentDetails.htm?ID=69D80056-D5D5-4FF2-B2...

Claybaugh, C. C., & Haseman, W. D. (2013). Understanding Professional Connections in Linkedin - a Question of Trust. The Journal of Computer Information Systems, 54(1), 94–105.

Comer, J. (2011). Building Relationships With LinkedIn. Journal of Financial Planning, 10–11.

Cooper, B., & Naatus, M. K. (2014). Linkedin As A Learning Tool In Business Education. American Journal of Business Education (Online), 7(4). Retrieved from http://research.cincinnatilibrary.org:2066/docview/1613024804/abstract/DFA5...

Deepa, N., & Deshmukh, S. (2013). Social Media Marketing: The Next Generation of Business Engagement. International Journal of Management Research and Reviews, 3(2), 2461–2468.

Gowel, D. (2012). The power in a link: open doors, close deals, and changethe way you do business using LinkedIn. Hoboken, N.J: John Wiley.

Kasprzak, L. (2012). Use LinkedIn to Advance Your Career. Chemical Engineering Progress, 108(3), 55–58.

Lacho, K. J., & Marinello, C. (2010). How Small Business Owners Can Use Social Networking to Promote Their Business. The Entrepreneurial Executive, 15, 127–133.

Mihalcea, A.-D., & Savulescu, R.-M. (2013). Social Networking Sites: Guidelines for Creating New Business Opportunities through Facebook, Twitter and Linkedin. Management Dynamics in the Knowledge Economy, 1(1), 39–53.

Muccio, C., & Overdrive, Inc. (2009). 42 rules for 24-hour success on LinkedIn. Cupertino, CA: SuperStar Press. Retrieved from http://ohdbks.lib.overdrive.com/ContentDetails.htm?ID=276033C6-0407-4B48-84...