Life’s too short What am I REALLY passionate about?

Published on Mar 19, 2016

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PRESENTATION OUTLINE

Life’s too short
What am I REALLY passionate about?

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  • Fitness
  • Helping the planet
  • Making my mark before I wither away
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The problem...

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  • America's waste problem/landfills are full (1.3 billion tons of waste per year!)
  • EVERYTHING is over packaged!
  • Greenhouse gas pollution/84 times more potent than carbon dioxide
  • Result - toxic air/climate change, etc
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Solution...

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  • Changing behavior
  • Recycle
  • Reduce waste
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Objectives

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  • Eliminate packaging – save the planet
  • Simplify the busy human’s life (less is more mentality)
  • Streamline the supplement industry
  • Be a key part of the “PNW experience”

Long term:
sell to Amazon
(save the planet category)

Audience:

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  • The sensible urban adventurist
  • The urban adventurer, athlete, outdoorsy (camper, climber, SUP’r)
  • The city soccer mom
  • The eco conscious Portlander

Details...

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  • Streamline the way American's shop
  • Eliminate packaging
  • Make recycling cool/sexy

Experience...

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  • Think “old school butcher, or trading post”
  • Walk up counter – CTP employee leads you in the right direction/packages your products (people don’t want their food/products being touched)
  • Whole Foods. Bins are gross, tacky + daunting…

Involvement...

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  • Funnel biz/drive traffic –International press stop?
  • CTP to hold classes (soap making/Matt & Joe)
  • Surfrider foundation, Travel Oregon, Stu’s “one bottle/sustainability” etc
  • Local – In house product line for climbing/biking gyms, yoga studios, etc
  • Leader in PNW adventure – hiking, surfing, climbing, camping, etc
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Experts team:

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  • Kieron – Environmentalist: Biologist, extreme outdoor enthusiast/adventure expert, PNW experience/international press connections
  • Ryan – Structure: Tactical business accounting/growth/backend architecture
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  • Tom – Production: Entrepreneur, legal mind, owns factory/machinery
  • Cam – Generation: Successful brand director, advertiser, visionary, designer, biz generator
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Needs...

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  • Pitch deck
  • Financials
  • Business plan
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Vial Fotheringham

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