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Life is simple

Published on Nov 18, 2015

When communicating, simplicity and authenticity are key. Speeches and presentations that focus on the essentials reach and move their audiences.

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1.

Life is simple

(and so is great communication)
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Frank Vogelgesang

frank@resonanz-agentur.com
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As you grow older and life itself becomes more elaborate and complex,

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...you find yourself using simpler words.

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And this is not only because your brain cells are dying.

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It is also, for some of us, because you have grown used to life, even comfortable with it,

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... and understand that it comes down to essentials,

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...that the big things count and the rest is commentary,

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... and that way down deep in the heart of life's extraordinary complexity is...

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..extraordinary simplicity.

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Quote from Peggy Noonan´s book "On Speaking Well". Noonan was Ronald Reagan´s speechwriter and author of memorable speeches, like Reagan´s address to the nation after the Challenger explosion in 1986.

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Frank Vogelgesang

http://www.resonanz-agentur.com