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Leverage the Best Western Brand

Published on Nov 20, 2015

Leverage

PRESENTATION OUTLINE

Leverage the
Best Western Brand

Photo by Doug Hay

BEST WESTERN’S BRAND STRENGTH

  • Independently owned and managed
  • Over 4000 unique hotels worldwide
  • ‘Hotels with personality’
Photo by eGuide Travel

What's in a Name?

How a brand is seen by customers determines whether they keep coming back for more!

Photo by HckySo

THE ONLINE BRAND

A website is an essential sales and marketing tool


It has the power to deliver a brand identity in seconds


As a result, affords a whole new way of gaining and retaining customers – or worse, losing them.

Photo by HckySo

LEVERAGING THE BRAND ONLINE

  • Customers come online at any time, day or night 
  • Seeking Rates, 
  • Contact Information,
  • Amenities Details, Photos, and More
  • Millions of customers visit bestwestern.com

what's in it for you?

  • Your hotel is in the center of a internationally recognised brand
  • You retain control of your hotel
  • Advice from over 4,000 hotel owners worldwide
  • Access to millions of new customers

HOw to reach these new customers

  • Best Western Rewards
  • Online Travel Agencies
  • Global Distribution System, GDS & Leading Website
  • Best Western Mexico Staff
  • Best Western Trade Shows, Converences, & Traning