Lego

Issues

• Having adjust to social media.
• Copyright issues.
• brttle bricks
• Sales decreasing.
• Environmental issues
• Budget deficit
• Afraid of Social media
• Think kids will pay attention to social instead of the toys.
• Kids are paying attention to technology,instead of the lego brands
• Lack of ideas

Goals

• Apeael to young boys as well girls
• Market the bricks on social media
• Understand cosumer beahvior.
• Insipre children to think creavity
• Promote through movies, vidoe games,and tv shows.
• Push the boundaries.
• Understand Social Media culture
• Modernize their toys.
• Use Social Media to build relationships with consumers and cutomers.

STRATEGIES

• Make new desgins.
• Write new ideas.
• Adjust to Social media.
• Create products online.
• Appeal to Target audiences.
• Ask for requests
• Promote thrugh Social Media
• Email Marketing
• Free trial on LEGO websites
• Sell the bricks on the webistes.
• Engaged with the audunce.
• Increase online sales
• Chatbots
• Check ratings and reviews and assesse the score.
• Create a loyal fan base.
• Customer support
• Target audince
• Make new desgins

Call to action

• Promote on Soical Media
• Write a blog. Have members subscribe to an email newsletter.
• Follow on Facebook,Twitter,and Instagram.
• Promote vidoes through Youtube or other.
• Sign for free trial.
• Use a survey.
• Small questionnaires.
• Offer tutorials of creating bricks
• Sell them onlines.
• Promote ads.
• A month free on LEGO websites.
• Offer support to customers.
• Promte new lines of toys on social media

Outcome

• Lego toys are manufactured in China, Denmark,Mexico,and Hungary.
• LEGO company has a value net worth of over $14.6 billion as of 2010.
• The highest toy company next to Mattel
• Largest Toy company by revenue with over US$1.9 billion in sales, surpassing Mattel.
• Revived more coverage on Internet and Social Media.