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Kids Review

Published on Dec 06, 2015

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PRESENTATION OUTLINE

DEEP ROOTED MOTIVATION

BONETTO - FONTERRA

INDONESIAN PARENTS

  • Expect their children to be taller than them
  • Being tall is a 'quality'
  • Willing to spend more on 'growth' product
  • Believe sports and foods determine someone's height

MIDDLE CHILDHOOD

6 - 12 YEARS OF AGE
Photo by nattu

CRUCIAL STAGE IN DEVELOPMENT

  • Children start to navigate beyond family
  • Forming ideas about their talents
  • Starting to have aspirations for the future
  • Coll and Szalacha (2010)

KEY FACTORS

  • Societal factors
  • Child factors
  • Family factors
  • Technology factors
  • Peer factors
Photo by DMahendra

SOCIETAL FACTORS

SOCIAL CLASS - CULTURE - NEIGHBOURHOOD - RELIGION
Photo by p2-r2

CHILD FACTORS

BIOLOGICAL - PSYCHOLOGICAL - GENETICAL
Photo by Shayan (USA)

FAMILY FACTORS

STRUCTURE - SIZE - VALUES - GOALS

TECHNOLOGICAL FACTORS

Photo by zzclef

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Photo by wili_hybrid

MIDDLE CHILDHOOD IN INDONESIA

  • Alkos
  • As

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Photo by DMahendra

INDONESIAN PARENTS

  • Expect their children to be taller than them
  • Being tall is a 'quality'
  • Willing to spend more on 'growth' product
  • Believe sports and foods determine someone's height

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BULLY

Photo by zzclef