Find Video Notes on YouTube:https://youtu.be/C1yxPr1blIo
What Makes An About Page Great?
REI demonstrates how to walk your talk. Their about page covers key values such as saving the environment and its tone is friendly and very REI-like.
Every about page needs a handful of components to be great including:
* Creation Story.
* Guiding Values Statement.
* Save The World Cause.
* Movement Outline.
* Some external confirmation. REI.com
's About page has each of these "Great About Page" pillars. The page is also social, aware of itself (thus the question about how does it land at the bottom) and community focused. By using a picture from a customer, noting the customer's name and paining the page with social share widgets REI.com
says, "We are a community, a movement you should join if you too care about having fun in the great outdoors".
Well done About Page that tells THEIR story beautifully and invites customers in.