It's Not Marketing

Published at Nov 18, 2015
Healthcare Content Marketing is unique.

PRESENTATION OUTLINE

It's Not Marketing

It's CONNECTING
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Content Marketing in Healthcare

is UNIQUE!
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Untitled Slide

  • Not even selling healthcare
  • You're not really marketing
  • You're not SELLING anything

You're Connecting ... You're building relationships

Prospective patients demand a more intimate relationship with you than if they were buying some shoes!

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It's about ...

trust
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It's about ...

value
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It's about ...

accurate, useful health information
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It's about ...

human connection

If YOUR content marketing does that

your community will come to you for their care
Photo by mrkrndvs