It's Not Marketing

Published on Nov 18, 2015

Healthcare Content Marketing is unique.

PRESENTATION OUTLINE

It's Not Marketing

It's CONNECTING
Photo by mrkrndvs

Content Marketing in Healthcare

is UNIQUE!
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Untitled Slide

  • You're not really marketing
  • You're not SELLING anything
  • Not even selling healthcare

You're Connecting ...
You're building relationships

Prospective patients
demand a more intimate
relationship with you
than if they were
buying some shoes!

Photo by takacsi75

It's about ...

trust
Photo by Collin Key

It's about ...

value
Photo by Lost Tulsa

It's about ...

accurate, useful health information
Photo by Ed Yourdon

It's about ...

human connection

If YOUR content marketing does that

your community will come to you for their care
Photo by mrkrndvs