IP Trade was started by 2 Cisco people who were frequently asked the question 'how can I buy trading turrets without also having to buy all the back-end voice switch infrastructure that usually goes with it?'

It seemed a very good idea to build exactly what our customers were asking for. So we did.

The five pillars of our products strategy remain as relevant today as they did when we started.

Copying is the best form of flattery and over time we've seen our competitors emulate some of our features, however, they've never been able to free themselves from the constraints of legacy architectures and business models so they have struggled.

We remain the undoubted leader in offering trader turrets that just use the unified communications systems of the enterprise and without costly proprietary systems in the data-centre.

For every trader using a turret people say there are from one to ten people involved in their activities.

Many of them would love to have access to the private wires and intercom systems the traders use but usually they cannot justify the cost.

A standard phone with extra functions for traders is just what many want.

Trading used to be about speaking on the phone but instant messaging, in particular, has become an essential part of the process.

Video streaming and video conferencing are also essential for many today and will become more prevalent in the future.

Concepts such as 'dragging' a voice call into a video conference will become common place once unified communications really takes off in trading.

Trading systems are all about making money, right?

By giving businesses the ability to have greater control than they have ever had, and to be able to respond faster to business needs and market conditions gives them an advantage.

...and all whilst saving money

We initially built our solutions for financial trading, but because they excel at handling multiple calls simultaneously, they started appearing in control-room environments.

We built a business unit addressing the needs of this specialised market and added radio links, so today, our systems are being used in energy, railways, airlines, airports and hospitals.

We'd love to hear from you. Here's how you can contact us....

For trading systems...

www.iptrade-networks.com

For command and control systems...

www.ipcommand-networks.com

Or feel free to contact me personally.

Steve Warren
m.+44 7525 711351
mailto:swarren@iptrade-networks.com

Thanks for your time and interest.