Introducing Elle Costa by Elle Costa

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Introducing Elle Costa

Published on Nov 20, 2015

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PRESENTATION OUTLINE

AWARENESS

A BRAND'S STARTING LINE

Photo by Hindrik S

ELLE COSTA LOVES BRANDING ...

Photo by Pink Sherbet Photography

BRANDS LEVERAGE WHAT YOU STAND FOR

SO HERE'S MY STORY ...

Photo by gothick_matt

SALEM MA

ORIGINAL HOME TO SEA CAPTAINS, WITCHES...AND ME

Photo by massmatt

TROT TROT TO BOSTON

EMERSON COLLEGE & STRASBOURG FRANCE CAMPUSES

Photo by Werner Kunz

NEW HAMPSHIRE IS NOW HOME

WITH MY EXTRA SWEET HUSBAND

Photo by Chiot's Run

RIGOROUS

BELIEVE NUMBERS & PATTERNS EXCITE INNOVATION

Photo by kevin dooley

ASKING THE "WHY'S" BEHIND CONSUMER'S CHOICES

STARTED OUT AS BEHAVIORAL RESEARCHER, LATER ETHNOGRAPHER

Photo by nocklebeast

ASKED A LOT! OF QUESTIONS

WHY CONSUMERS BUY? HOW ARE THEY INFLUENCED?

Photo by lgkiii

10.

AND MANY MORE QUESTIONS ...

UNCOVERING BUSINESS PAIN POINTS

Photo by michael hilton

11.

WHERE?

IN NAFTA, AMERICA, REGIONALLY, & LOCALLY

Photo by DigiDreamGrafix.com

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LEARNED THE ART OF STORYTELLING

STRONG URGE TO SHARE RESEARCH IN A MORE COMPELLING WAY

Photo by ssoosay

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RELEVANT

TAP EMOTIONS TO MOVE PEOPLE

Photo by Brandon Christopher Warren

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BECAME A PRODUCT MARKETING MANAGER

NATURAL & ORGANIC FOOD FOR HOME AND RESTAURANTS

Photo by code poet

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FOR FUEL & ENVIRONMENTAL SERVICES

Photo by Dee West (Formerly deedoucette)

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AND...LED LIGHTING

Photo by kevin dooley

17.

LEARNED CONSULTATIVE SELLING

HONING SKILLS IN ANALYTICS, BRAND LEVERAGE & STORYTELLING

Photo by snapshooter.ch

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SELLING AT BIG EVENTS (WHEN YOU'VE GOT 3 DAYS)

Photo by EDubya

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AT CORPORATE HEADQUARTERS (APPROX. 30 MINUTES)

Photo by Ame Otoko

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AND AT LOCAL BUSINESSES (3 MINUTES, IF YOU'RE LUCKY)

Photo by Drongowski

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GUTSY

STARTED A BUSINESS BY THE BOOTSTRAPS

Photo by ~C4Chaos

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LAUNCHED GREENWOOD FOOD MERCHANDISING SYSTEMS

Photo by Robert S. Donovan

23.

INNOVATIVE DESIGNS AND THE GREAT SMELL OF SAWDUST!

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MARKET RESEARCH-PRODUCT R&D-SALES-ACCOUNT MANAGE-MARKETING MANAGER-ACCOUNTANT-WEBMASTER

ENTREPRENEURS HAVE REALLY LONG TITLES

Photo by ...-Wink-...

25.

BUT THE HARD WORK IS FUELED BY PASSION

Photo by twentysixcats

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REPUTATION

BE KNOWN FOR WHAT YOU STAND FOR

Photo by LaPrimaDonna

27.

FOODIE

Photo by Dmitry Chertousov

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OUTDOORSY

Photo by Ian Sane

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DOING HARD THINGS WELL

Photo by tiffa130

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WORKING AT IT UNTIL THE JOB IS DONE RIGHT

Photo by nils.rohwer

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RIGOR, RELEVANCE, REPUTATION

ELLE COSTA'S BRAND STORY

Photo by HooLengSiong

35.

NEXT CHAPTER

Photo by Daniel Y. Go

Slide Notes