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Introducción I&D 14

Published on Nov 19, 2015

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PRESENTATION OUTLINE

1.

NPD

AUG 14'
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PRESENT YOURSELF

NAME + INTERESTING/WEIRD FACT + COURSE EXPECTATIONS
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The main objective of this course is to provide tools to manage product innovation and development in order to empower innovation and design facilitators.

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BULIDING BRIDGES OVER CHALLENGES

LEARNING ZONE AND QUESTIONS
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THEORY & PRACTICE

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REGULAR CLASS

  • Reading discussion
  • Conceptual mapping by groups
  • Aditional information
  • Next reading
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DESIGN EXERCISES (4)

  • Briefing
  • Execution
  • Presentation
  • (Always in different teams)
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CONTENT

  • Product?
  • Design?
  • Innovation?
  • Design thinking?
  • Business modeling & strategy?
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EVALUATION

  • 2 partial examinations + final project
  • 10% participation in discussions
  • 40% reports
  • 30% design exercises
  • 20% exam
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RULES

  • Generative language
  • All ideas are welcome
  • Build on ideas of others
  • Prototype
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WHICH IS OUR CENTRAL QUESTION?

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HOMEWORK

PG 13 TO 23 " THE SEMANTIC TURN"
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Antonio Esparza