Interview with Pollstar
Published on Nov 18, 2015
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PRESENTATION OUTLINE
Gary Bongiovanni
Editor and CEO of Pollstar
Gary Bongiovanni is the editor and CEO of Pollstar.
Gary Bongiovanni
- Founder, editor & CEO of Pollstar
- Chico State alumnus - Class of '73
- Got his start organizing concerts in college
- Expert on the music & concert industry
Gary Bongiovanni is a Chico State alumnus and the editor and CEO of Pollstar, a concert tour industry trade publication.
He got in start in the music industry when he was student at Chico State in the 1970s.
He organized concerts at the university and caught the attention of booking agents in Los Angeles and helped his get his first post-graduate job at a talent agency in Beverly Hills.
He got in start in the music industry when he was student at Chico State in the 1970s.
He organized concerts at the university and caught the attention of booking agents in Los Angeles and helped his get his first post-graduate job at a talent agency in Beverly Hills.
Pollstar
- It's a concert tour industry trade publication
- Obtains info. from agents, mngrs. & promoters
- A global pub. with clients in 50 countries
- Available online & as a magazine
- Was online in '83; used dial-up network
Pollstar is a concert tour industry trade publication that obtains its information from the agents, managers and promoters who produce concerts.
It is a global publication with clients in about 50 countries that covers the concert business.
It's available online at Pollstar.com and as a magazine.
Friends and family invested in it.
It was one of the first publications on the web in 1983 as a dial-up network that catered to a closed group of music industry pros.
It is a global publication with clients in about 50 countries that covers the concert business.
It's available online at Pollstar.com and as a magazine.
Friends and family invested in it.
It was one of the first publications on the web in 1983 as a dial-up network that catered to a closed group of music industry pros.
Influencing the Industry
- Helps music industry pros make decisions
- Does this by providing them with info like:
- Ticket sales numbers, artists' tour schedules ...
- Contract directories, trade news & specialized data
- Often quoted as a music industry expert in the news
Bongiovanni is an influence on the music and concert industry because he and his company assist music industry professionals with making informed decisions for their businesses and clients by providing them with information such as ticket sales, tour schedules, contract directories, trade news and specialized data services.
Bongiovanni's Tips
- Never be afraid to take risks
- Read the market before making decisions
- Prepare to never run out of work
- Word of mouth is a great marketing tool
- Hire a good IT staff to make it all work
He believes that risk-takers are the only people who make it far in the entrepreneurialism and music world.
His business is “a lot of being able to read the market and deciding the right thing to do,” he said.
He says owning your own business means you never have a lack of work.
Pollstar's success can be attributed to worth of mouth, so it's a great marketing tool.
Hiring a good IT staff is really important if you want your product to work.
His business is “a lot of being able to read the market and deciding the right thing to do,” he said.
He says owning your own business means you never have a lack of work.
Pollstar's success can be attributed to worth of mouth, so it's a great marketing tool.
Hiring a good IT staff is really important if you want your product to work.
